ADIDAS CONSORTIUM ‘YOUR STORY’ – LAUNCHES 19.05.2012

May 16th, 2012 | avenuestore

Here is a closer look at the first part of the much anticipated ‘Your Story’ Collection. The first instalment of this Olympic themed release consists of four Adidas archive classics wich has been reworked by four collaborators into a games inspired pack. Utilising a premium approach and with careful consideration given to the choice of materials and finishes, combining an intrinsic eye for detail with the designer’s own memories from Olympic games gone by.

This highly limited release is set to launch at 11:00 am instore on Saturday 19th May, if you would like to register your interest, please send an email to info@avenuestore.be

MATCHPLAY × J. THOMPSON

Sydney-based designer J. Thompson’s shoe is heavily influenced by heritage design; with its worn-in finish and authentic detailing defining his interpratition of the classic Matchplay sneaker. Inspired by Adidas archive shoes from the ’30s, Thompson has used very subtle waxed leather to give a vintage look. A matching pigskin suede toebox shows impeccable attention to detail while the lack of lining gives it a handcrafted feel.

BC × KATE MOROSS

London based graphic artist Kate Moross has chosen a predominately grey suede upper that features reflective triangles that reference the Olympic colour scheme. A grey midsole and laces underpin the shoe, although in true Moross style, this updated version of the BC also comes with an extra pack of bright laces with alternating aglet colours to contrast the tonal base palette. A bright green fabric loop on the heel tab and red loop on the tongue featuring Kate’s logo, completing this innovative and unique reworking.

DECADE HI × ALOE BLACC

Although Aloe Blacc is representing LA, his reworking of the Decade Hi is inspired by African athletes. The shoe is made from from oxblood leather chosen to represent African soil, whilst the translucent gum outsole represents the bare foot of Blacc’s inspiration, Ethiopian gold medalist and marathon runner Abebe Bikila. The detailing is subtle and premium, with Blacc’s sunglasses and bow-tie motif embossed into the leather.

ZX 500 × QUOTE

The first drop is completed by Berlin native and sneaker collector Quote’s reworking of the ZX 500 running silhouette. This version remains loyal to the ‘80s original using a mix of nylon and mesh throughout whilst Quote’s muted colour-way is directly influenced by the blue and white track of the Berlin Olympic Stadium; where his favourite football team are based. The detailing is novel, yet subtle, with the Olympic colours appearing only as a flash of colour on the outsole and the inside of the tongue fabric loop featuring a tattooed fist motif.